How To Turn Esports Data Into Awesome Content
In the esports realm, content is king, but data is queen. Hosting esports live streams and tournaments implies a whole set of untapped data that can be used for various purposes, from reselling to third parties to creating secondary esports content that will aid the storytelling and attract a wider audience.
Esports are innately digital, and the platforms for watching are also for talking about and consuming related esports content. As esports continues to grow, creating immersive experiences within the broadcasting realm should reign supreme. The gaming public represents the future consumers with potentially promising buying power and completely different media consumption habits.
Esports might not appeal to the younger generation just because they love the gaming content but also due to how the media delivery is handled and how the competitive and deeply social streaming formats match the younger audience’s viewing habits.
Successful esports streams are purpose-driven narratives designed to keep audiences engaged and excited and stimulate imagination and passion. This is how you can make esports data part of the storytelling process.
Enter the realm of esports data storytelling
As the esports broadcasting experience is evolving, so are the possibilities for content creation, from pre-game analysis to post-game commentary and storytelling.
In the last 10 years, esports has been gaining a lot of ground, from a predominantly underground culture into a billion-dollar industry, with dozens of leagues, thousands of athletes, teams, franchises and rising fan culture.
Pre-game, live and post-game content such as team information, statistics, insights, and in-depth metrics help create a more immersive viewing experience geared towards storytelling and even educating non-gaming audiences. Content is essential to help new viewers understand what is going on in the game and thus attract a wider public.
Data can be used to create and curate content and tailor it to each viewer, enhancing the viewing experience and increasing the customer lifetime value.
Let’s not forget that esports is a purely on-demand experience. The audience should be able to watch across all devices and at a time of their choosing. For example, some viewers might like to follow live stats and events from 3 or 4 streams at the same time, while other fans might want to backtrack a match and look into the most important events or enjoy the most exciting video highlights of the game. It’s about maximum flexibility as part of a wider trend in media consumption habits.
So, esports data offers an immense possibility to produce content around the streaming events, from topics to discuss on live commentary to video highlights, round-ups, game analysis etc.
What is more, this type of content can be monetized in various ways. Besides selling raw game data to third parties, there is also the solution of multiple-tier subscriptions where more in-detail highlights and insights can be unlocked for a fee.
Last but not least, you can create a community around secondary streaming content, building authenticity in a way that resembles the traditional sports domain but transcends it by being a more immersive, interactive and flexible experience.
So, let’s make use of technology and gaming data to create fascinating narratives that will fuel dreams and help shape the future of esports.